Importantly, eating quality is assured by our daily monitoring of the product from the farm to the plate. Our QA (Quality Assurance) System meets all Health Department requirements and DBC has a Hazard Analysis and Critical Control Point (HACCAP) System, which is regularly audited to further ensure absolute quality of product.

Added to your own buying confidence and the satisfaction of magnificent eating that is afforded to your patrons, your menu will also benefit from the enourmous domestic consumer awareness of the MSA brand through its ongoing national television and press advertising campaigns.

Endline consumers are aware of the fact that MSA graded beef meets a 'consumer-set' standard of guaranteed temderness, therefore the Tender Ridge brand will assist in reflecting the high quality standards that your own business aspires to.

The Tender Ridge brand, like all DBC products has been developed for the long-term and through strategic marketing, analytical brand placement and point of sale support will prove to be a winning partnership between your company, DBC and Australia's Finest Beef. Tender Ridge.