The company's founder, Frank Panizza, would push a cutting cart laden with wares throughout the rugged terrain of the Ferguson Valley in South-west Western Australia and - rain, hail or shine - deliver door-to-door the freshest and best red meat products that money could buy.
Although all of the traditional values that Frank instilled remain very much the same, the company has changed dramatically. The cutting cart is now a fleet of modern, refrigerated trucks, the territory covered is nation wide and as wholesale butchers the company employs over 200 Western Australians.
DBC is the state's most notable brand leader in the meat industry and its chain of retail stores are a rich part of rural WA history. Innovative thinking led to the creation of its hugely popular 'Easy For Me™' range of ready made meals and now offers customers a suite of over 40 original products to choose from.
Like any great business, a major ingredient for the success of the company is not just the quality of its food and service, but naturally the calibre of its people. DBC enjoys a wonderful reputation for retaining its staff at all levels by offering a positive, pro-active, safe and secure work environment.
The company's growth is steady and solid. The future is bright for DBC wholesale butchers.